IKEA Live UnLtd. 2009

IKEA LIVE UNLIMITED

CLIENT
Ikea

PROJECT
Live UnLimited

Creative BRIEF
To create a media arena in which IKEA could showcase their new 'live-unlimited' range.

 Creative CONCEPT
An actual apartment was transformed to prove the concepts of 'Live Unlimited' A dining room became a ballroom, a small bedroom became an indoor garden and a living room became an office and playroom. Live UnLtd is a new way of thinking about a home.

Live UnLtd. is a new way of thinking about a home. It's about putting aside the old ideas of how a home should work in favour of some simpler, happier, less conventional and more imaginative answers. Are you ready to Live Unltd?

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